Saturday, July 19, 2014

Kudos to Starbucks and AZ State

Joe Nocera with well-deserved kudos to Starbucks and AZ State:

On Monday, Howard Schultz, the chief executive of Starbucks, unveiled his company’s newest — and possibly most important — perquisite for its employees: a free college education. He announced this new program on a stage in The Times Center in Midtown Manhattan, alongside his partner in the new venture, Michael Crow of Arizona State University.

Starbucks has long been a trailblazer in offering company benefits; part-time employees get stock options and health insurance. Schultz has also been one of the few chief executives willing to speak out — and do something — about the need to get people back to work again. A few years ago, I wrote a column about a Starbucks program that turned donations from customers into small business loans.

What I hadn’t realized is the extent to which Arizona State is a trailblazer as well. Under Crow’s leadership, it is attempting nothing less than the reinvention of the university. If Crow’s model succeeds, it offers some real hope that higher education can become, as it once was, a place that views its mission as educating everybody, not just the world’s elite.

“In the bottom quartile of family incomes, only 9 percent of kids attain a college education,” Crow said about five minutes after I met him on Monday afternoon. “And, in the top quartile, 80 percent get a college education, regardless of academic ability.” That statistic is what he is trying to change.

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